Career and Technical Education

Center at Ellicottville

Media Communication Technology


Program Description

Today’s technology gives us more chances to reach out to the world than ever before. Students will learn how to use these technologies as well as traditional methods to impact their future and career. Students will be challenged to test these technologies in changing the way they think and work together. They will learn to be the designers in an ever changing world.

Software to be covered: Adobe Photoshop, Adobe Illustrator, Flash, Dream Weaver / Net

Object Fusion, Premiere / Ulead / Avid, InDesign / Publisher, Soundbooth / Audition

Topics covered:

Conceptual design process Product redesign

Typography Logo design

Introduction to advertising Computer management /systems

Marketing and production Vector design/tools/attributes/layers

Public speaking and presentations Audio technology

Principles of film Studio photography

Camera operation Print processing

Digital photography Developing a portfolio

Program Goal

The Media Communications program has been designed to give students the

technical skills and hands-on experience they need to pursue a wide range of interests

and opportunities. Every aspect of the Media Communications course is influenced

by a team of industry leaders who know firsthand what is needed to be successful in

the entry level work force or for further education.

Projects and Experiences

As a student, you will have the opportunity to work with a broad spectrum of

internship options. You will be able to apply your knowledge and understanding to

solve communications goals and needs in your internship.

Media students will be prepared for exciting careers and studies in design,

advertising, illustration, photography, video and audio technology as well as Web,

animation, and game design.

Students are required to create a professional portfolio showcasing their knowledge

and experiences.


Students will be assessed based on work performance task sheets, participation,

workplace skills, and interaction in the classroom as well as written assessments.

Students take the National Occupational Competency Testing Institute (NOCTI)

Exam in Visual Communications and Multimedia Design.

Assessment is also done by a final hard copy or web-based portfolio.


May earn New York State Technical Endorsement on high school diploma

NOCTI Certification in Visual Communication and Multimedia Design

Adobe Certifications

Local Employment Opportunities

The Media Communications program prepares students for exciting careers in

graphic design, advertising, illustration, photography, video technology, web design,

audio technology, animation, game technology and a vast array of other employment

opportunities related to communications. Job opportunities exist in various fields.

Locally, many artists work for themselves or contract with companies. Others

work in public relations or communications offices for colleges, hospitals, schools,

agencies, towns or businesses.

Silk screen/airbrush Web page design

Cd multi media Business development

Media ethics Digital advertising

Composition methods Digital imaging/presentations

Desktop publishing

Related Career Paths and Potential Salaries

Media Design $45-$59,000 Advertising $43-$62,000

Illustrator $45-$62,000 Photographer $43- $63,000

Web design $48-$70,000 Videographer $47-$72,000

Animator $39-$56,000